I'm talking but no one's listening.
Gone are the days when it was enough simply to publish a video and people would flock to it.
As of April 2017:
300 hours of video were being uploaded every minute
Which means that there is a huge amount of competition to get your video seen. On the other hand, there are a lot of good reasons to use it.
A few more statistics:
|Number of videos viewed on YouTube everyday||4,950,000,000|
|Number of unique visits to YouTube every month||900,000,000|
|Hours watched per month||3,250,000,000|
|Average mobile users per day||1,000,000,000|
|Average time spent by mobile users/day||40 minutes|
So, while there is certainly competition, there is also a huge opportunity if you attack it the right way.
1 view might be better than 850,000,000
It is about being seen by the right people and having the desired impact on what they do!
It might be nice to rival "Charlie bit my finger" with nearly 850,000,000 views. On the other hand, if you sell high value capital equipment with a ticket price of £5,000,000, one view by the CEO of a potential customer might be more useful.
Just how do you ensure you get seen by the right people?
We are back to that strategy business again; who are you targeting and what do you want them to think or do?
There are certain basics even before you start promoting it; getting the name right, producing a good description, using the right thumbnail, to name but a few.
Next you must provide a good reason to view it.
You can then start thinking about active promotion. First, there's social media; Facebook, Twitter, LinkedIn are a good start. Just because you're B2B doesn't mean you should ignore the likes of Facebook - there are many CEO's of large organisations that keep in touch with their own children through it!
But it's not simply about saying you've produced a new video, it's about being creative in your strategy, finding influencers and getting them to respond, building a following. Blogging, writing articles.
Then you can start thinking about other routes, customers, suppliers, employees, friends and family.