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  • Media Services in the New Economy Video and audio on the web are coming of age! In the early days it was enough to make a video, pop it on Youtube, embed it on your site and the number of visitors would soar. But like niave youngsters growing up, being successful in a mature world requires a little more sophistication. At the same time the economy is changing, first we saw organisations outsourcing non-core activities to specialist suppliers and now we are seeing those suppliers starting to outsource many of their functions to freelancers. Benefits & Risks These moves bring…

  • Media Strategy Effective use of media, audio and video, begins with having a clear idea of what the ultimate goal is. Too often the first foray into video is driven by the thought; "Lets's make a video about ..." without any clear idea of:- Who the audience is What will engage their interest What you want them to think or do once they have seen it How you will get people to see it Unless these questions are answered it is unlikely that you will get an effective video. But you cannot answer these questions until you have a clear…

  • Rent a Producer Video is irrefutably one of the most compelling communication media. It works particularly well in channels, but it quickly becomes expensive in bulk. One way to overcome this is to hire a part time producer, minimising cost without losing the essential skills. The Problem We all know that video is probably the most powerful of all communication media. Testimony to this is deluge of video is swamping almost every aspect of life. Deciding what to watch is a problem Nobody spends much time randomly seeking out things to watch; we tend to rely on two main approaches.…

  • The Pencil is the most important tool in media production It's not the pictures that make a video great - it's the story. This explains why Citizen Kane, Vertigo and The Godfather still feature at the top of the all time greats lists. Effective video begins with planning! If you're making a feature film based on an existing story, you must understand the messages already in the story. If you're making corporate video, you start by understanding who you want to communicate with and what you want them to think or do after the have watched the video. You can…

  • Change Thinking, Initiate Action, Transform BehaviourThe purpose of any conference is to change the way people behave!There is little point in a presenter going to the effort of developing ideas, crafting a presentation and braving an audience if they don't do something with his/her ideas.Delegates are wasting time and money if they attend, listen and then fail to take action!And sponsors achieve nothing from their investment if they get no reaction from the delegates - or the wider world who weren't at the conference.Incredibly Valuable ContentYour speakers will offer up content that most organisations would pay thousands of pounds for.…

  • I'm talking but no one's listening.Gone are the days when it was enough simply to publish a video and people would flock to it.As of April 2017:300 hours of video were being uploaded every minuteWhich means that there is a huge amount of competition to get your video seen. On the other hand, there are a lot of good reasons to use it.The OpportunityA few more statistics:Number of videos viewed on YouTube everyday4,950,000,000Number of unique visits to YouTube every month900,000,000Hours watched per month3,250,000,000Average mobile users per day1,000,000,000Average time spent by mobile users/day40 minutesSo, while there is certainly competition, there is…